This year on Martin Luther King, Jr. Day, many people took time to reflect on the social and political climate in America. Many sent messages of peace and hope for the future including J. Cole. The Dreamville front man released "High For Hours" on this year's holiday. Thursday, Billboard announced that the track had gone no. 1 on its Billboard + Twitter Top Tracks Chart. After 13 prior attempts since the chart began, “High for Hours” is Cole's first song to reach No. 1 in this category.
The politically charged song talks about J. Cole's encounter with then President Barack Obama. The emcee expresses his skepticism and thoughts the on plight of African Americans. The North Carolina native spits that the only way to change things in America is to start from within one's own mind.
Billboard + Twitter Top Tracks is a weekly ranking of the most shared and/or mentioned songs on Twitter in the country, ranked by the volume of shares over a seven-day period (Monday to Sunday).
Cole's fourth studio album 4 Your Eyez Only recently debuted at No. 1 on Billboard 200.