If you are disappointed that Kendrick Lamar did not win Album of the Year, Song of the Year, or Best Music Video, take solace in the fact that To Pimp a Butterfly album sales are up a whopping 411% since the Grammys.
According to HDD, virtually every album received a boost in sales in the week after the Grammys. Only two albums received a bigger boost than TPAB: Alabama Shakes' Sound & Color (nominated for Album of the Year) is up 494%; Tori Kelly's Unbreakable Smile (nominated for Best New Artist, showed displeasure at Swift's victory) is up 418%.
By comparison, Taylor Swift's 1989, which beat out To Pimp a Butterfly for Album of the Year, is up a mere 115%. Suck it Swift!!!!
Relive Kendrick's legendary Grammy performance here.
Kendrick Lamar
Kendrick Lamar's "To Pimp A Butterfly" Sales Skyrocketed After The Grammys