UPDATE
Cam'ron has taken to Instagram to share a picture of his upcoming Reebok Ventilator Supreme collaboration. He doesn't show the whole shoe, but you can definitely see that it'll be swaddled in purple suede, and the iconic picture of Killa Cam in the pink fuzzy hat will appear on the sole. Check out the snippet below and keep it locked here for the final reveal.
ORIGINAL ARTICLE
Reebok has built a few intriguing sneaker partnerships with hip-hop stars, namely with Kendrick Lamar but also with New York's French Montana. The company has now teamed up with another Uptowner in Cam'Ron. The Dipset boss announced the deal to the FADER and revealed that he and Reebok are working on a "Purple Haze" sneaker that is set to hit retailers on the convenient date of 4/20.
The "Purple Haze" shoe is inspired by Cam'Ron's 2004 album of the same name, a classic in the eyes of many. Killa didn't reveal too many details regarding the appearance of the shoe, except that it will be purple with a pink insole.
Earlier this year, Cam'Ron shared a new track and video off his upcoming album, the sequel to Purple Haze, which Cam has hinted will be his final musical project. Perhaps he'll go ahead and drop Purple Haze 2 on the same day as the new sneaker and give the world more purp than it can handle.