After announcing his weed-centric content platform "Merry Jane" last week, Snoop Dogg continues to flex his entrepreneurial muscles. Appearing at AOL's Future Front on Monday, he announced that Snoopadelic Films and AOL will be teaming up to produce a reality show about players and coaches in his Snoop Youth Football League. Snoop will direct and star in the series, his second attempt to profile the SYFL after his "Coach Snoop" project was torpedoed by lawsuits in 2007.
"The kids I get to mentor through SYFL means more to me than anything else I do,” he said. “We got kids in the league from all over and the spirit I see from them and their love of the game and life, it moves me. The SYFL is more than just football. It's about the kids, their families and the life coaching the SYFL provides to the entire community. I want the world to see their stories, talent and commitment, and now they will through our new series."
Founded in 2005, the SYFL has been a unqualified success, having sent several players to the NFL. AOL will drop the first 8-episode season sometime later this year.
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