50 Cent has been on the wrong side of several lawsuits this past year, resulting in millions of his to be lost and bankruptcy to be filed. So with that said, Fif has asked the judge in that bankruptcy case to not reveal the specifics of his Vitamin Water deal to the public.
According to reports first made by Vlad TV, Fif is trying to protect his earnings by claiming that if the details of his Vitamin Water deal is revealed to the public, it could negatively impact his future business deals because that will leave companies with the “upper hand.”
If you forgot back in 2007, 50 Cent partnered up with Glaceau, who owned Vitamin Water, for his own drink called Formula 50. When Coca-Cola came in and bought Glaceau out, Fif reportedly netted around $100 million for his respective shares. During which time, he also signed a deal with Coke to be an endorser & promoter for the company, but the deal ended in 2009. And it’s in that deal, that 50’s compensation & endorsements were reportedly not to be revealed.
The judge has not ruled on whether or not 50’s request will be granted.