Drake doesn’t make marketing mistakes often, so when he posted and then deleted images of a new pair of OVO x Air Jordan sneakers we’re inclined to think its all part of the plan. After all, Views was able to move an impressive number of units despite a lukewarm reception by critics. There’s no doubt Drake can do the same for the new pair of Air Jordan 6 lows he unveiled last night.
The shoes are officially titled the OVO x Air Jordan 6 “Hot 100s,” presumably in honor of his spot at the top of the aforementioned chart. The makeup of the shoe is an all white upper, with only the Jumpman logo getting any color. The lace lock has the familiar “Views” text, as does the sole. Having the text underneath the icy sole is a pretty big flex since no Air Jordan 6 has ever had an end-to-end icy sole before. The selection of the shoe itself matches up with Toronto’s nickname of “The Six.”
Mentioned before, Drake deleted the photos soon after posting them. There is so far no word on whether these are planned for a public release, or if Drake was just showing off. We’ll keep you posted as more details become available.