Kendrick Lamar, Fetty Wap, Joey Bada$$ & More Star In New Calvin Klein Campaign

BYRose Lilah12.9K Views
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Calvin Klein taps star power for their latest ad campaign.

Yesterday you may have noticed several celebrities/artists post images of themselves on Instagram, showing off how whatever it is they do when they're rocking their Calvin Klein underwear. The brand has been pushing the #mycalvins hashtag for a minute now, but they're taking it to a new level with the star power they've tapped for this 2016 global ad campaign.

Among the artists Calvin Klein have harnessed to fuel their brand, we see Kendrick Lamar (taking a selfie at that!), Fetty Wap, Joey Bada$$, Justin Bieber and FKA Twigs. Have they got the culture on lock? Additionally, a few models were tapped for the campaign too including Kendall Jenner and Abbey Lee.

Take a look at some of the ads supporting Calvin Klein's movement in the gallery above. All photos were shot by Tyrone Lebon.


Kendrick Lamar

Kendrick Lamar, Fetty Wap, Joey Bada$$ & More Star In New Calvin Klein Campaign
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<b>Editor-in-Chief</b> <!--BR--> Rose Lilah updates HNHH daily, while also managing the other writers on-staff and all HNHH contributors. She oversees site content in general, whether that be video, editorial or music. Not so unlike Kanye, she just wants one thing out of life: dopeness. <strong>Favorite Hip Hop Artists:</strong> Atmosphere, Eminem, Sir Michael Rocks, Jay Z, The-Dream, Curren$y, Drake, Ab-Soul, Boldy James, Outkast, Kevin Gates
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