Jaylen Brown Rips Nike Over Kyrie Irving Statement

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Jaylen Brown #7 of the Boston Celtics warms up before the game against the Cleveland Cavaliers at TD Garden on October 28, 2022 in Boston, Massachusetts. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Maddie Meyer/Getty Images)
Jaylen Brown wasn't impressed with Nike's recent handling of the Kyrie situation.

Jaylen Brown is one of the most vocal players in the NBA when it comes to his fellow competitors. He is someone who stands up against injustice, and recently, he has been defending Kyrie Irving. Irving has faced a whole slew of punishments over his recent controversy. One such punishment has been the termination of his Nike deal.

Phil Knight Speaks

In fact, Nike co-founder Phil Knight made some interesting comments in a recent interview. Knight claimed that the relationship with Kyrie is over and that it's unlikely they'll ever go back. Simply put, Irving has officially lost his sneaker deal.

Kyrie Irving #11 of the Brooklyn Nets brings the ball up the court during the first quarter of the game against the Indiana Pacers at Barclays Center on October 31, 2022 in New York City. (Photo by Dustin Satloff/Getty Images)

“Kyrie stepped over the line,” Knight said. “It’s kind of that simple. He made some statements that we just can’t abide by and that’s why we ended the relationship. And I was fine with that.

“We look at who we sign and how much we pay and we look not only at how good the athlete is but what his or her character are. It’s not an exact science, but it’s a process that we go through with a lot of intensity and with a lot of people sticking their hand in it.”

Jaylen Brown Responds

Circling back to Jaylen Brown, he took issue with Nike's stance on the matter. As you can see in the tweet below, Brown simply wrote "since when did Nike care about ethics?" Of course, this is a reference to the brand's manufacturing practices, in which sweatshops are used to make their sneakers.

Brown makes a solid point, although we doubt that Nike actually cares. They have made their decision, and it is going to stand, presumably, for a very long time.

Keep it locked to HNHH for more news and updates from around the basketball world.

[Via]

About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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