TJ Maxx Cuts Ties With Kanye West's Yeezy Brand

BYCole Blake5.4K Views
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2015 MTV Video Music Awards - Fixed Show
LOS ANGELES, CA - AUGUST 30: Vanguard Award winner Kanye West speaks onstage during the 2015 MTV Video Music Awards at Microsoft Theater on August 30, 2015 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
TJ Maxx will be boycotting the Yeezy brand.

TJ Maxx is joining the long list of businesses to cut ties with Kanye West over his recent behavior, announcing in a statement on Wednesday that they will be pulling Yeezy merchandise from their stores.

“At TJX we do not tolerate discrimination, harassment, or hate of any kind. We have instructed our buying teams not to purchase this merchandise for sale in any of our stores globally,” the retailer said in a statement emailed to CNNBusiness on Wednesday.

(Photo by Brad Barket/Getty Images for Fast Company)

Gap, Foot Locker, Adidas, and many more companies have also announced their intent to no longer work with West in recent days.

The controversy stems from West's recent erratic behavior, which includes blaming George Floyd's death on fentanyl and threatening to go “death con 3” on Jewish people.

Of being dropped by so many brands, Ye recently said that it makes him happy to know who are his real friends.

“There was a day where I was headed to Nashville to meet with George Farmer, who is the CEO of Parler, the day when we made the announcement,” Ye said in an interview with Lex Fridman, earlier this week. “At that same day, Balenciaga was taking my imagery off of their site, and the Drink Champs [episode] was being taken down, and I said, ‘This is the happiest day of my life. I love cutting the grass low. People really wasn’t with you. They was part-time.’”

[Via]

About The Author
Cole Blake is a current staff writer at HotNewHipHop based out of New York City. He began writing for the site as an intern back in 2018 while finishing his B.A. in Journalism at St. John’s University. In the time since, he’s covered a number of breaking stories for HNHH. These include the ongoing YSL RICO trial, the allegations surrounding Diddy, and much more. His work also extends outside of hip-hop, having written extensively about a myriad of topics including politics, sports, and pop culture. He’s attended several music festivals to provide coverage for the site as well, such as Rolling Loud and Governors Ball.
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