Adidas Will Continue To Sell Yeezys, But There's A Twist

BYAlexander Cole438.1K Views
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Fast Company Innovation Festival - Day 3
Kanye West speaks on stage at the "Kanye West and Steven Smith in Conversation with Mark Wilson" at the on November 07, 2019 in New York City. (Photo by Brad Barket/Getty Images for Fast Company)
Adidas says they own every single Yeezy design.

Yesterday morning, Adidas dropped some bombshell news as they decided to officially end their partnership with Kanye West. This is a move that many were expecting, although there was this sense that Adidas would not pull the trigger. In the end, however, they have removed Yeezy from their umbrella, and they are making sure all Yeezys are pulled from stores.

Ye wanted to separate himself from Adidas anyway, although he probably wasn't expecting them to pull a fast one. According to Bloomberg, Adidas is claiming ownership of all Yeezy designs, except for the Adidas Yeezy Foam Runner. This means Kanye himself can't actually sell his previous silhouettes independently.

Robin Marchant/Getty Images for Ralph Lauren

Interestingly enough, Adidas is even planning on relaunching previous Yeezy designs, but without the Yeezy branding. Adidas knows that Yeezy is a cash cow, so it shouldn't be surprising that they would look to maintain some of their customer base with identical products.

Of course, this plan is going to be scrutinized by sneakerheads, as well as Kanye himself. One could only imagine the potential legal battle that this is ultimately going to cause.

Brad Barket/Getty Images for Fast Company

Stay tuned to HNHH for more news and updates on this developing story.

[Via]

About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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