Unless you avoid all forms of social media, you probably saw the Dabbin Santa sweater at least once over the holiday season. 2 Chainz made sure of it. The rapper created some timely Christmas-themed merch, capitalizing off the dabbin trend, and it moved units. According to Forbes, the rapper made $2 million off all the Dabbin Santa sweaters.
Thankfully, Tity Boi isn't just pocketing all that money, he's actually doing some good for the community with it. The rapper says that a lot of money went towards his T.R.U. Foundation, with the Foundation using some of the money to pay for an entire year's rent and new furniture for a single mother out in a Palmetto, Georgia.
2 Chainz says there was a lot of trial & error in creating the perfect piece of Christmas merchandise. "Me and my team were trying to come up with some successful designs to get our merch moving. We took the dab, which is a trend, and we just turned it into a business. We played around with a few designs. We realized what my fanbase wants to see." He continued, "I don’t want people to think this was an overnight success. We’ve been trying with a bunch of designs for a couple years now. This is just timing meets opportunity. There’s the whole dab thing, and Atlanta’s always been somewhere that actually moves the culture a little bit. We have been the backbone of hip-hop for the past couple years. So with dabbing coming out of Atlanta, it just began to grow legs and start moving on its own."
Read more of the interview here.