Ice Cube's BIG3 League Officially Recognized As A Black-Owned Business

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LOS ANGELES, CALIFORNIA - OCTOBER 27: Ice Cube speaks onstage during the REVOLT X AT&T Host REVOLT Summit In Los Angeles at Magic Box on October 27, 2019 in Los Angeles, California. (Photo by Phillip Faraone/Getty Images for REVOLT)
Ice Cube has announced that the BIG3 League is officially recognized as a Black-owned and operated business.

Ice Cube's BIG3 League has been fully recognized as a Black-owned and Operated business by the U.S. Black Chambers, Inc. and ByBlack, making it the first and only sports league of its kind.

“Myself and the entire league are honored to be officially certified by ByBlack and the U.S. Black Chambers,” Ice Cube said in a statement. “From day one, the league has been dedicated to providing opportunities for Black players, fans, investors, and partners, and we are proud to be a part of a nationwide network of Black business owners.”

(Photo by Al Bello/Getty Images)

Ice Cube added: “Supporting Black enterprise is a lifelong passion of mine and the BIG3 will continue to build upon its successes and lift up other Black entrepreneurs.”

The announcement comes shortly after Cube and his Contract with Black America Institute landed a deal with the NFL to have the league invest over $125 million into Black-owned businesses.

Cube founded the 3-on-3 basketball league with entertainment executive Jeff Kwatinetz back in 2017. NBA legend Clyde Drexler currently serves as the league's commissioner.

Back in 2021, the N.W.A rapper described founding the league as one of his "greatest accomplishments."

Check out Cube's announcement below.

[Via]

About The Author
Cole Blake
Cole Blake is a current staff writer at HotNewHipHop based out of New York City. He began writing for the site as an intern back in 2018 while finishing his B.A. in Journalism at St. John’s University. In the time since, he’s covered a number of breaking stories for HNHH. These include the ongoing YSL RICO trial, the allegations surrounding Diddy, and much more. His work also extends outside of hip-hop, having written extensively about a myriad of topics including politics, sports, and pop culture. He’s attended several music festivals to provide coverage for the site as well, such as Rolling Loud and Governors Ball.
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