Nike To Take Drastic Measures On Resellers

BYAlexander Cole3.4K Views
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Nike's Quarterly Earnings Surpasses Expectations
The Nike logo hangs above the entrance to the Nike store on December 21, 2021 in Miami Beach, Florida. Nike reported better-than-expected fiscal second-quarter results with revenue of $11.36 billion vs. $11.25 billion expected. (Photo by Joe Raedle/Getty Images)
Nike is looking to fix a very serious problem.

If you are a sneakerhead, then you are well aware of the fact that reselling has ruined the hobby for millions of people. When it comes to the latest releases, it feels like shoes are impossible to cop. Resellers are quick with the bots, and at times, releases hardly seem fair for those who just want to enjoy a new pair of kicks that they've saved up money for.

Resellers have found ways around bot protection and various other anti-reselling methods. This has exhausted sneakerheads, who have given up on getting kicks for retail, altogether. With that being said, Nike is looking to fix things, and they are talking drastic measures to do so.

Stephanie Keith/Getty Images

In addition to putting caps on how many of a specific shoe someone can buy, they are also implementing various other reseller-specific rules on its website. For instance, depending on your buying patterns, Nike can figure out whether or not you are trying to resell items. This can lead to restocking fees and even non-fulfilled refunds. Nike will even delete accounts if they find enough suspicious activity.

In theory, this all sounds great, although it remains to be seen whether or not this will be enforced effectively.

Let us know what you think about the new measures, in the comments below.

About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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