Nike To Take Drastic Measures On Resellers

BYAlexander Cole5.4K Views
Link Copied to Clipboard!
Nike's Quarterly Earnings Surpasses Expectations
The Nike logo hangs above the entrance to the Nike store on December 21, 2021 in Miami Beach, Florida. Nike reported better-than-expected fiscal second-quarter results with revenue of $11.36 billion vs. $11.25 billion expected. (Photo by Joe Raedle/Getty Images)
Nike is looking to fix a very serious problem.

If you are a sneakerhead, then you are well aware of the fact that reselling has ruined the hobby for millions of people. When it comes to the latest releases, it feels like shoes are impossible to cop. Resellers are quick with the bots, and at times, releases hardly seem fair for those who just want to enjoy a new pair of kicks that they've saved up money for.

Resellers have found ways around bot protection and various other anti-reselling methods. This has exhausted sneakerheads, who have given up on getting kicks for retail, altogether. With that being said, Nike is looking to fix things, and they are talking drastic measures to do so.

Stephanie Keith/Getty Images

In addition to putting caps on how many of a specific shoe someone can buy, they are also implementing various other reseller-specific rules on its website. For instance, depending on your buying patterns, Nike can figure out whether or not you are trying to resell items. This can lead to restocking fees and even non-fulfilled refunds. Nike will even delete accounts if they find enough suspicious activity.

In theory, this all sounds great, although it remains to be seen whether or not this will be enforced effectively.

Let us know what you think about the new measures, in the comments below.

About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
...