21 Savage Teams With RtA For Collab Capsule

BYCole Blake1197 Views
Link Copied to Clipboard!
Tom Ford AW20 Show - Arrivals
HOLLYWOOD, CALIFORNIA - FEBRUARY 07: 21 Savage attends the Tom Ford AW20 Show at Milk Studios on February 07, 2020 in Hollywood, California. (Photo by Amy Sussman/Getty Images)
21 Savage has collaborated with RtA for a new capsule inspired by his upcoming album.

21 Savage has partnered with RtA (Road To Awe) to release a special capsule inspired by his next album. The RtA x Savage collection is available through RtA directly as well as Saks Fifth Avenue.

Included in the collection are jeans, a short-sleeve button-up, and graphic tees, all bearing 21's iconic dagger symbol.

(Photo by Emma McIntyre/Getty Images for Lionsgate Entertainment)

21 spoke with Complex, ahead of the release, and reflected on what it's been like venturing into the fashion industry: “I’ve always been into fashion on a luxury level. It’s lit. This time I got to link with RtA to co-design denim with custom accents that fit my aesthetic."

He continued: “We tapped into my music with phrases and the dagger symbol—almost like dropping album merch but in an elevated space. As an artist, I respect the fashion world. I’m into collaborating on a mutual vision.”

RtA CEO David Rimokh added that they were going for something that was “leaps ahead of standard merch.”

“With our aesthetic and expertise, we were able to facilitate his vision of elevating his footing in the fashion world,” Rimokh continued. “Savage’s upcoming album plays on the duality of friend and enemy. As a brand we are big on duality and contrast."

Prices for pieces in the collection range from $225 to $455. 21 celebrated the launch of the collaboration at the Saks Fifth Avenue location in Atlanta on Thursday.

Check out 21 Savage's collaboration with RtA below.

[Via]

About The Author
Cole Blake is a current staff writer at HotNewHipHop based out of New York City. He began writing for the site as an intern back in 2018 while finishing his B.A. in Journalism at St. John’s University. In the time since, he’s covered a number of breaking stories for HNHH. These include the ongoing YSL RICO trial, the allegations surrounding Diddy, and much more. His work also extends outside of hip-hop, having written extensively about a myriad of topics including politics, sports, and pop culture. He’s attended several music festivals to provide coverage for the site as well, such as Rolling Loud and Governors Ball.
...