Ebro finally responded after Akademiks accused him of blackballing DaBaby, among other artists in the genre.
Akademiks charged at industry executives in the past week in the wake of his comments towards hip-hop's pioneers. Ak said Ebro was gatekeeping at Apple Music. As a result, Ak claimed Ebro prevents some of the most notable figures in rap from getting playlist placements.
"Da Baby’s last project in 2020, Blame it on Baby, sold 124K first week. His new project after being blackballed by Ebro, Apple Music is scheduled to do less than 20K,” DJ Akademiks tweeted on Wednesday. “Now yall understand my Ebro convo… DSPs control who is hot and who is not. Fall out of favor with them… UR DONE."
In response to Akademiks's comments, Ebro noted that Apple Music isn't the only platform. He also called out the inconsistent argument that radio, DJs and platforms are to blame when an artist loses their momentum.
"Funny shit when artists get hot it is always how they built this themselves and the fans. When shit slows down it is radio, DJs, platforms, and the label. #BlameEbro is back for a whole new generation," Ebro responded.
Ebro added that DaBaby should be able to get a few looks from Spotify, a platform that hosts Ak's Off The Record podcast.
"Apple Music is not the only platform," he continued. "Based on this dummy’s logic, Da Baby should be doing well on the platform HE works for. Is it?"
Finally, Ebro pointed out that Hot 97 allowed DaBaby to perform at Summer Jam, despite the controversy. Then, he added that he's catching heat from the same people who've accused him of being irrelevant.
"Im confused… Im old and irrelevant. No one listens to my shows. But why am I always being brought up by people who are “more powerful” and “doing more for the culture” as the reason things don’t perform? Somebody lying!!
Still, Akademiks pushed back against Ebro. "If you weren't the Global Head of Hip Hop and R&B for Apple nobody would mention u breh… It aint like n***as is reacting to u for shit u say or ur radio show. U just dont like that now ppl can c beyond the veil of these playlists esp at apple.. & u the n***a responsible for it," he added.
"I gotta loud this issue up now.. it aint bout one artist… I remember when ppl use to say .. man its only 69 we dont like him anyway.. . then it was oh… its only Tory.. we dont fw him either.. now its YB, etc and the list keep getting longer. Stop the Blackballing," he added, clarifying that he isn't loyal to any one artist.