So we can put the rumours of Nipsey joining the MMG camp to rest, as he has announced he is joining DJ Skee's Skee Music imprint. The two tweeted about it (check the tweets below), and in press release Nipsey says:
“The separation between artists and their labels is the reason a lot of things don’t work. When people get together and pull resources, it makes it better for everybody. It’s 2012 and we saw the artists that have been successful recently- most of them built up their Internet base ahead of time and took advantage of the Internet and the new media and so, I think that what you’ve got going, Skee, is the perfect platform for artists like myself.”
DJ Skee also commented, saying: ”We are proud to align ourselves with an artist as talented as Nipsey. His talent, work ethic, and potential make what we feel will become one of the biggest brands in the urban music scene. Nipsey has already been consistently touring and selling out shows worldwide, creating amazing music, and building up his incredible movement and brand on his own. With our outlets and resources, we look forward to adding the fuel to the fire and creating the next West Coast icon.”
You can also check out the video of Nipsey & DJ Skee making the announcement on Sirius below.