Well it turns out Drake & Future’s “Jumpman” record has seen a massive spike in record sales over the last week ever since Taylor Swift did her infamous treadmill fall for Apple Music’s latest ad.
According to Adweek & other reports, “Jumpman” has seen sales skyrocket 431% globally since the much-talked about commercial first aired. Thanks to Apple’s strong focus on social media, the commercial was reportedly viewed on Facebook and Instagram more than 20 million times.
However, Drizzy & Future weren’t the only ones who benefited from the commercial, as Apple did as well. Their #GymFlow playlist, which was featured in the T. Swift commercial, has grown 325 percent, and is now the No. 5 playlist of the week.
Look for two more ads from Apple to surface with Taylor in the coming months. If you missed it, re-watch the hilarious ad below.