Cardi B Leads Playboy To Massive Revenue Growth

BYCole Blake28.1K Views
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Cardi B, Playboy
In her first year with Playboy, Cardi B has helped the company see impressive revenue growth.

Since signing on as Playboy’s first-ever Creative Director in Residence back in 2021, Cardi B has helped lead the company to see impressive revenue growth. Ben Kohn, the CEO of Playboy's parent company, PLBY, announced that they've seen 63% year-over-year growth in a recent press release. 

“Our strong first quarter with 63% year-over-year growth, robust demand for our iconic brand and consumer products, and continued progress on our digital roadmap for Centerfold, are coming together into one cohesive Playboy ecosystem creating a flywheel driving long-term growth,” Kohn said in the statement. “With Playboy’s massive global reach and Centerfold as a valuable engine for organic customer acquisition, we believe we can drive significant growth across PLBY Group’s product offerings.”

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In addition to the 63% year-over-year revenue growth, direct-to-consumer revenue has gone up 125% year-over-year to $49.6 million.

After joining as Creative Director, Cardi helped co-launch the magazine’s new platform, Centerfold. The site is billed as “a platform for creative freedom, artistic expression, & sex positivity. The home for the world’s top creators to interact with their fans.”

She's also promoted Playboy merchandise on her social media accounts.

“For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms,” Cardi said in a press release when she was announced as the new Creative Director.


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About The Author
Cole Blake is currently an Editor at HotNewHipHop based out of Brooklyn, New York. He began working at the site as an intern back in 2018 while studying journalism at St. John’s University. In the time since, he’s graduated with a bachelor's degree and written extensively about a wide range of topics including pop culture, film & television, politics, video games, sports, and much more. He’s also covered music festivals such as Gov. Ball and Rolling Loud. You can find him publishing work for HNHH from Monday to Wednesday or on weekends. On the sports front, Cole’s a passionate NBA and NFL fan with his favorite teams being the Indianapolis Colts and Los Angeles Lakers. He also roots for the Yankees whenever he finds himself at Yankee Stadium or the Red Storm when in the company of other SJU alumni. His favorite hip-hop artists are billy woods, Earl Sweatshirt, Cam’ron, MIKE, and Mach-Hommy.
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