Kanye West's Yeezy Gap Will Take Over Times Square As Products Become Available In-Store

BY Erika Marie 12.1K Views
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Kanye West
For the first time, fans will be able to purchase Yeezy Gap products in-store, starting tomorrow at Gap's Time Square flagship location.

Get ready for the next wave of Yeezy Gap madness as a new announcement has ignited fans. Times Square is already packed with tourist craziness, and tomorrow (July 21), things will become even more intense when the Gap's Time Square flagship store hosts its first Yeezy Gap, in-house location. For the first time, Yeezy Gap products will be available in Gap stores, and following tomorrow's launch, other locations around the U.S. will follow suit.

"Gap's Time Square flagship store has been reengineered and distilled to its most essential form in Yeezy Gap Engineered by Balenciaga’s vision of utilitarian design," a press release reads.

Aaron J. Thornton / Stringer / Getty Images

It continues, “The entry into Gap stores fulfills the vision to deliver Yeezy Gap design on a larger scale. The first release of the Yeezy Gap Engineered by Balenciaga Collection is available globally for purchase."

An enigmatic video was posted to Yeezy's vacant Instagram account just hours ago to further hype the news, and it is expected that fans will pour into Times Square by the thousands tomorrow, hoping for entry into the flagship location. Expect timelines to be taken over as people show off their goods, while others will undoubtedly complain about waiting in the heat for their chance to peek inside. 

Check out the announcement video below to tap into the achromatic Yeezy Gap look.



About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.