Kim Kardashian Reveals Kanye West Came Up With "SKKN" Design

BYGabriel Bras Nevares5.7K Views
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Kim Kardashian & Kanye West
The skincare and fashion icon revealed how her ex-husband help design her new brand.

Kim Kardashian is one of the busiest figures in the fashion world right now, with her "SKIMS" clothing brand and "SKKN" skincare line gaining more notoriety and fame every day. In a recent Instagram video where she showed off the BTS creative process for SKKN, complete with mood boards and packaging models, Kim spoke about how her estranged ex-husband, Kanye West provided creative input for her brands.

"And of course, my creative process wouldn’t have been complete, and I always give credit where credit is due, without Kanye, without Ye,” said the 41-year-old icon. “He brought his team and introduced me to Willow and we came up with the new name, that was actually his idea and the packaging shapes were his and even the fonts he did just like SKIMS.”

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It's interesting to see Kim give Ye props for his contributions, especially given the two's tumultuous divorce process and various social media battles and controversies. Still, the Kardashian mogul has a few controversies of her own to handle when it comes to SKKN, including a 2021 cease and desist from Beauty Concepts LLC over the brand name and criticisms that it is too similar to Lori Harvey's "SKN by LH" brand. Some fans have even claimed that she only gave Kanye credit so he would take the fall for these issues.


Kim Kardashian Reveals Kanye West Came Up With "SKKN" Design

Whatever the case, Kim gave credit where credit was due, and amid so much news about their break-up and how it's affecting them, at least it seems they are there for each other in the business sense. Check out the video clip from Kim's IG stream below.



About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.
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