Steph Curry Reportedly Staring Down $1 Billion Lifetime Deal With Under Armour

BYAlexander Cole5.1K Views
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Steph Curry
Steph Curry and Under Armour have made 10 signature sneakers together.

When Steph Curry went to Under Armour in 2013, he was roasted by fans as UA wasn't exactly seen as a performance basketball sneaker brand. Mostly hoopers went to brands such as Nike, Adidas, Puma, and even Converse. Under Armour, however, was a much harder sell.

Despite this, Curry stuck with the brand, even through some of the weaker silhouettes that came out in the early years of his partnership. He had a ton of faith in the brand, and over the last few years, Under Armour has been stronger than ever before. This is especially true with the launch of the Curry UA 10.

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According to a new feature from Rolling Stone's Matt Sullivan, Steph and Under Armour are in the midst of working on a lifetime deal that is very much in the same vein as what LeBron got with Nike. Effectively, Curry could get paid $1 billion for the rest of his life. 

Curry is one of the greatest players of this generation, and this kind of payday is well deserved. Whether or not Under Armour will make a return on the investment in Curry's shoes alone, still remains to be seen.

Steph Curry Reportedly Staring Down $1 Billion Lifetime Deal With Under Armour
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Stay tuned to HNHH for more news and updates from around the sneaker world.

[Via]


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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