Steph Curry Reportedly Staring Down $1 Billion Lifetime Deal With Under Armour

BYAlexander Cole5.3K Views
Link Copied to Clipboard!
Leon Bennett/Getty Images
Steph Curry
Steph Curry and Under Armour have made 10 signature sneakers together.

When Steph Curry went to Under Armour in 2013, he was roasted by fans as UA wasn't exactly seen as a performance basketball sneaker brand. Mostly hoopers went to brands such as Nike, Adidas, Puma, and even Converse. Under Armour, however, was a much harder sell.

Despite this, Curry stuck with the brand, even through some of the weaker silhouettes that came out in the early years of his partnership. He had a ton of faith in the brand, and over the last few years, Under Armour has been stronger than ever before. This is especially true with the launch of the Curry UA 10.

<a href=Steph Curry Reportedly Staring Down $1 Billion Lifetime Deal With Under Armour">
Michael Urakami/Getty Images

According to a new feature from Rolling Stone's Matt Sullivan, Steph and Under Armour are in the midst of working on a lifetime deal that is very much in the same vein as what LeBron got with Nike. Effectively, Curry could get paid $1 billion for the rest of his life. 

Curry is one of the greatest players of this generation, and this kind of payday is well deserved. Whether or not Under Armour will make a return on the investment in Curry's shoes alone, still remains to be seen.

Steph Curry Reportedly Staring Down $1 Billion Lifetime Deal With Under Armour
Isaiah Vazquez/Clarkson Creative/Getty Images

Stay tuned to HNHH for more news and updates from around the sneaker world.

[Via]


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
...