Nerf Unveils New Mascot, Twitter Hilariously Reacts

BYGabriel Bras Nevares4.4K Views
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Nerf Challenge World Premiere
Nerf's new mascot has an... interesting design that has Twitter stunned.

Nerf, the toy gun company known around the world, unveiled their new mascot on Friday and... it's a doozy for sure. The mascot, Murph, is described by AdWeek as an anthropomorphic character made entirely out of foam darts that is "a playful spirit and gifted athlete," and also happens to go by they/them pronouns.


“We wanted to introduce a mascot that represents this ageless, unbridled fun that lives in all of us and creates a physical embodiment of that feeling you get when you play with Nerf,” said Adam Kleinman, the global Vice President of Hasbro, Nerf's parent company.

“Nerf recognizes that while screens are great, there remains a need for kids, and their parents, to get out, get active and make memories.”

Murph is included in Nerf's "Unleash the Play in You" marketing campaign and has been announced to appear in stores, advertisements, and social media content throughout the month.

Unfortunately, it seems like a lot of people don't like Murph very much. "Nightmarish", "creepy", and a slew of other unsatisfied comments have been thrown their way. However, there are those users who have expressed love for the design, even if it's just for the funny factor. 

If nothing else, props to Nerf for trying something new and trying to get kids outside. Their design team just needs a good-old Twitter roast to reach its full potential. You can check out some more reactions to Murph below. 










About The Author
Gabriel Bras Nevares is a music and pop culture news writer for HotNewHipHop. He started in 2022 as a weekend writer and, since joining the team full-time, has developed a strong knowledge in hip-hop news and releases. Whether it’s regular coverage or occasional interviews and album reviews, he continues to search for the most relevant news for his audience and find the best new releases in the genre. What excites him the most is finding pop culture stories of interest, as well as a deeper passion for the art form of hip-hop and its contemporary output. Specifically, Gabriel enjoys the fringes of rap music: the experimental, boundary-pushing, and raw alternatives to the mainstream sound. As a proud native of San Juan, Puerto Rico, he also stays up-to-date with the archipelago’s local scene and its biggest musical exponents in reggaetón, salsa, indie, and beyond. Before working at HotNewHipHop, Gabriel produced multiple short documentaries, artist interviews, venue spotlights, and audio podcasts on a variety of genres and musical figures. Hardcore punk and Go-go music defined much of his coverage during his time at the George Washington University in D.C. His favorite hip-hop artists working today are Tyler, The Creator, Boldy James, JPEGMAFIA, and Earl Sweatshirt.
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