Nerf Unveils New Mascot, Twitter Hilariously Reacts

BYGabriel Bras Nevares4.0K Views
Link Copied to Clipboard!
Gregg DeGuire/Getty Images
Nerf Challenge World Premiere
Nerf's new mascot has an... interesting design that has Twitter stunned.

Nerf, the toy gun company known around the world, unveiled their new mascot on Friday and... it's a doozy for sure. The mascot, Murph, is described by AdWeek as an anthropomorphic character made entirely out of foam darts that is "a playful spirit and gifted athlete," and also happens to go by they/them pronouns.


“We wanted to introduce a mascot that represents this ageless, unbridled fun that lives in all of us and creates a physical embodiment of that feeling you get when you play with Nerf,” said Adam Kleinman, the global Vice President of Hasbro, Nerf's parent company.

“Nerf recognizes that while screens are great, there remains a need for kids, and their parents, to get out, get active and make memories.”

Murph is included in Nerf's "Unleash the Play in You" marketing campaign and has been announced to appear in stores, advertisements, and social media content throughout the month.

Unfortunately, it seems like a lot of people don't like Murph very much. "Nightmarish", "creepy", and a slew of other unsatisfied comments have been thrown their way. However, there are those users who have expressed love for the design, even if it's just for the funny factor. 

If nothing else, props to Nerf for trying something new and trying to get kids outside. Their design team just needs a good-old Twitter roast to reach its full potential. You can check out some more reactions to Murph below. 










About The Author
Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.
...