Air Jordan 11 "Concord" Color Scheme Gets The NASCAR Treatment

BYAlexander Cole5.7K Views
Link Copied to Clipboard!
Tim Nwachukwu/Getty Images
Kurt Busch
Kurt Busch's new NASCAR ride will have some familiar colors.

One of the best Jumpman sneakers of all time is the Air Jordan 11 "Concord." It is a sneaker that many sneakerheads currently have in their collections, and there is no doubt that it will always stand the test of time. Every few years, the shoe gets a unique retro, and sometimes, it finds its way into other corners of pop culture. For instance, this shoe is now going to be the basis for a NASCAR scheme.

Michael Jordan's 23XI Racing has two drivers right now in Bubba Wallace and Kurt Busch. According to 23XI Racing, Busch's scheme for this weekend's race at Richmond will feature all of the iconic "Concord" colors. As you can see in the images down below, the car has a black base to it, all while white is placed on the side and roof. Even some icy blue is found as highlights on the lower portions of the car. As for the hood, we have a Jumpman logo with similar font as the iconic Jordan 11. 


The last time Busch drove a car inspired by a Jumpman sneaker, he ended up winning the race. With that in mind, perhaps the Jordan 11 will help spark yet another victory for the NASCAR star.

Let us know what you think of this car, in the comments down below. 


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
...