Latto Delivers "It's Givin" Visual Starring Chlöe, Halle Bailey, Angela Simmons, Flo Milli, Ella Mai & More

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Latto, It's Givin, 777
The "777" single has been storming the internet so Latto called on a few boss chicks for the visual.

As she struts her way into the Pop-Rap space with ease, Latto's reign extends. The Georgia rapper has been a force in the industry as she has elevated from her days as a teen on The Rap Game into an award-winning artist with Mariah Carey features. The Queen of Da Souf icon has been vying for her moment in the Hip Hop sun for years, and now that she has arrived, Latto is reaping her rewards.

The rapper's track "It's Givin" has been lighting up social media and today (August 31), Latto rounds out the month by delivering a music video for her standout track. The visual hosts a bevy of ladies that you may recognize: Flo Milli, Ella Mai, Angela Simmons, Tiffany "New York" Pollard, Halley Bailey, Chlöe Bailey, and many more.

This comes on the tail of Latto's other recent successes, including her controversial single "P*ssy" where she targeted the political upheaval regarding Roe. v. Wade

Stream the music video to "It's Givin" and share your thoughts.


About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.