Wiz Khalifa Is Starting A Shrooms & Psychedelics Wellness Brand

BYGabriel Bras NevaresUpdated on September 26, 20223.0K Views

Wiz Khalifa

The Pittsburgh rap star is partnering with a Canadian company for the trippy new project.

Wiz Khalifa has an exciting new business venture, and it's perfectly on-brand for him and his often-trippy style: shrooms and psychedelics. The 34-year-old is no stranger to the trade, as he started the Khalifa Kush brand a few years ago and also created delivery-only virtual restaurant called HotBox.

Vivien Killilea/Getty Images

Khalifa is partnering with Canadian company Red Light Holland to create Mistercap, a wellness brand focused on mushrooms and psilocybin, a naturally occurring psychedelic. Red Light Holland's CEO and director, Todd Shapiro, shared some excitement for the project in a statement.

“We’ve been working with Wiz Khalifa and his team to collaborate and create a brand that encompasses our joint belief for the affordable and equitable access to naturally occurring psilocybin responsibly. Wiz Khalifa is a global icon with tremendous reach who is uniquely positioned to help us spread the message and end the stigma surrounding psilocybin while focusing on mental health and wellness.”

A post shared by Wiz Khalifa (@wizkhalifa)

“When we launch the MISTERCAP products, including the MISTERCAP website, social media channels and merch – we plan on launching BIG TIME," said the CEO, "so stay tuned, because Wiz Khalifa x Red Light Holland together are not afraid of shaking things up and making some much needed helpful noise. Together we are demonstrating that mushrooms are important, the future and can be very sexy!”

In addition to this new business win, Wiz is also gearing up for his Vinyl Verse tour with Logic this summer that will feature guests such as DJ Drama and 24kGoldn. Wiz fans won big this year, too, as the Pittsburgh MC cleared his 2012 mixtape Taylor Allderdice to be put on streaming services.

[via]

About The Author

Gabriel Bras Nevares

Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in the summer of 2022. Born and raised in San Juan, Puerto Rico, Gabriel treasures the crossover between his native reggaetón and hip-hop news coverage, such as his review for Bad Bunny’s hometown concert in 2024. But more specifically, he digs for the deeper side of hip-hop conversations, whether that’s the “death” of the genre in 2023, the lyrical and parasocial intricacies of the Kendrick Lamar and Drake battle, or the many moving parts of the Young Thug and YSL RICO case. Beyond engaging and breaking news coverage, Gabriel makes the most out of his concert obsessions, reviewing and recapping festivals like Rolling Loud Miami and Camp Flog Gnaw. He’s also developed a strong editorial voice through album reviews, think-pieces, and interviews with some of the genre’s brightest upstarts and most enduring obscured gems like Homeboy Sandman, Bktherula, Bas, and Devin Malik.

...