In last week's edition of "28 Grams," E-40's "Slurricane" line of adult beverages continued to expand its sphere of influence. This week the rapper continued his global takeover by announcing a new 40-oz malt liquor called, naturally, "E-40." Of course, there were other, lesser good things that went down in Instagram this week -- the Fiddy v. Diddy vodka war reached new heights, a bunch of rappers dropped album covers, and Kanye, lots of Kanye.
And more! Take a look at some of the best hip hop Instagram posts of the week after the jump.
E-40 (@e40)
First Slurricane, then Earl Stevens Mangoscato, and now E-40 malt liquor. E-40 is a marketing genius.
Wiz Khalifa (@mistercap)
Wiz Khalifa got arrested for refusing to get off his hoverboard, then stuck around LA long enough to join Rita Ora at her concert to premiere their new collaboration "Religion." "Of course I'll come see you perform," he wrote in the caption.
Rita Ora (@ritaora)
Wiz and Rita looking awful couple-y on stage.
Chris Brown (@chrisbrownofficial)
Breezy with not one, but TWO new head tattoos. Looks better now that they are slightly obscured by his hair.
Fetty Wap (@fettywap1738)
Fetty Wap dropped the cover art for his new album this week.
The Game (@losangelesconfidential)
As did The Game.
Zaytoven (@zaytovenbeatz)
As did Zaytoven, who is about to drop yet another tape, this time with Shy Glizzy.
50 Cent (@50cent)
50 and Diddy's vodka war escalated this week, with French Montana entering the fray. 50 posed with an elderly homeless man and wrote the following caption: "Me and PUFF sat and kicked it today he said, 50 I'm getting to old for this sh!t. I said I KNOW."
French Montana (@frenchmontana)
Currently in the midst of his "One Hell of a Nite" tour, French had some harsh words for ol' 50 and his precious Effen Vodka.
Juicy J (@juicyj)
Three legends, Kanye West, Juicy J, & Rick Rubin. Juicy wasn't the only person to score hang time with Kanye this week...
Travi$ Scott (@travisscott)
La Flame had the opportunity to turn up in the kitchen with Kanye, presumably showing him Rodeo for the first time.
Kim Kardashian (@kimkardashian)
Now that he's dating Khloe, James Harden is kicking it with Kanye and the Kardashians. Let's hope he doesn't pull a Lamar Odom.
Future (@future)
The most Future picture of all time.
Macklemore (@macklemore)
Macklemore somehow convinced Ken Griffey Jr. to appear in his new video "Downtown."
Nas (@nas)
Oprah laying the mack down on Nas.
August Alsina (@augustalsina)
August Alsina had a big week, dropping a track with Currensy & Lil Wayne, another track with Lil Wayne, and chilling with Champagne Papi
Amber Rose (@amberrose)
Look at that wig.
Tinashe (@tinashenow)
Tinashe is radiant.
Action Bronson (@bambambaklava)
Action Bronson got to meet one of his heroes this week, legendary WWE wrestler Mick Foley. He also posted a top notch photo of a young Bronsolino.