J. Cole Recalls Encouraging Dr. Dre To Sign Kendrick Lamar When He Was Still Up-And-Coming

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J. Cole & Kendrick Lamar & Dr. Dre
Dre signed the "Money Trees" rapper to his Aftermath imprint in 2013.

While chatting with Nardwuar on the seventh anniversary of his hit project, 2014 Forest Hills Drive, J. Cole confirmed that he played an important role in Dr. Dre's signing of Compton hip-hop legend Kendrick Lamar. When asked if the rumours of his involvement were true, the "ATM" artist asked, "who told you that? Who gave you that piece of information?"

"...The answer is, yes. I did. I'm not gonna say I was the first to tell him...I was like, 'Yo, you gotta sign this kid from Compton," Cole explained to the journalist, adding that he mentioned Lamar's name while Dre was working on his 2002 project Detox

Complex reports that one of the producer's team members was already familiar with the up-and-coming "Forbidden Fruit" artist's work, and eventually, Dre would go on to sign him to his Aftermath imprint in 2013. "Shoutout to Dr. Dre. He made the right decision," Cole told Nardwuar, who then asked the Fayetteville native if he had personal aspirations of signing the talent he had discovered.

"100 percent," the rapper confirmed. "I don't know what I would've signed him to. You know what I mean? We didn't have our business intact, but that's how much I rocked with him at that time. I met him and instantly was highly impressed. That would've been the first artist in my mind [to sign], but come to find out, he had bigger shit going on."


Other parts of the interview see Cole being presented with a collection of gifts from Nardwuar, including a Dilla Turntable from J. Dilla's estate, a Breaks & Beats Spaceman doll, and a handful of vinyl records (one of which was First Choice's "Armed and Extremely Dangerous," sampled by the 36-year-old on "Middle Child").

Check out the full conversation, which sees guest appearances from T-Minus, Omen, and EarthGang in the video below.

[Via]


About The Author
Hayley Hynes is the former Weekend Managing Editor of HotNewHipHop, she stepped down after two years in 2024 to pursue other creative opportunities but remains on staff part-time to cover music, gossip, and pop culture news. Currently, she contributes similar content on Blavity and 21Ninety, as well as on her personal blog where she also offers tarot/astrology services. Hayley resides on the western side of Canada, previously spending a year in Vancouver to study Fashion Marketing at Blanche Macdonald Centre and Journalism at Mount Royal University in Calgary before that. She's passionate about helping others heal through storytelling, and shares much more about her life on Instagram @hayleyhynes.
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