While on "Yo! MTV Raps," she also mentioned her dad's love for Eve. "That boy is a Ruff Ryder!" she joked.A new generation of Yo! MTV Raps is upon us and it's picking up where its predecessor left off. This MTV Entertainment Studios series is highly anticipated among Rap fans who have been aching to see the genre return to the small screen in a new way. Decades ago, music networks were overflooded with programs that centered on sharing music videos, exclusive televised interviews, and in-studio interactions that made for unforgettable pop culture moments.
The internet and social media all but made those shows obsolete, at least for television, but MTV has brought back a favorite to Paramount+. Latto was one of the artists who visited the show and while there, she was asked about the double standard that is often discussed in the industry. Many women, especially rappers, have spoken out about the issue and Latto confirms she's still struggling with it.
"I'm still dealing with it," she said. "I'm still learning how to deal with it, honestly. Being so young, it's like I'm finding my way throughout all of this, but that is very, very true. And I think it's no different in the music industry than in real life, though. Women just have it harder. We just got to go a little harder, you know what I'm sayin', but the success, it pays off in the end."
She was then asked about the women in the industry that she was inspired by, and she mentioned that her father is a "Hip Hop head."
"He loved [Lil] Kim, Foxy [Brown], Roxanne Shante, Eve—he love Eve 'cause that boy is a Ruff Ryder!" Latto joked. "Trina! But you know, me, when Nicki [Minaj] came out?! That's different 'cause that's like, my generation." Check out more from Latto's Yo! MTV Raps appearance below.
About The Author
Erika Marie is a seasoned journalist, editor, and ghostwriter who works predominantly in the fields of music, spirituality, mental health advocacy, and social activism. The Los Angeles editor, storyteller, and activist has been involved in the behind-the-scenes workings of the entertainment industry for nearly two decades.
E.M. attempts to write stories that are compelling while remaining informative and respectful. She's an advocate of lyrical witticism & the power of the pen.
Favorites: Motown, New Jack Swing, '90s R&B, Hip Hop, Indie Rock, & Punk; Funk, Soul, Harlem Renaissance Jazz greats, and artists who innovate, not simply replicate.
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