Drake Preps "Certified Lover Boy" Arrival With Toronto Billboards

BY Erika Marie 9.0K Views
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Drake
It's officially "CLB" week and Drizzy looks to be putting his lyrics on full display.

We're gearing up for massive back-to-back releases now that Drake has officially confirmed that Certified Lover Boy arrives this week. There were rumors that Drizzy's forthcoming project would drop on the same day as Kanye West's Donda, but the frienemies opted to put their swords down to celebrate their releases separately.

When fans would receive Certified Lover Boy has been a topic of discussion throughout 2021, and as the public dissects why Drake decided to use pregnant emojis as his album announcement, he's been taking up some billboard real estate.

We can only wait to see the extent of CLB's rollout, but the OVO Sound mogul surprised Toronto residents with a few enigmatic and supposed lyrical billboards. "Should've said you loved me today because tomorrow is a new day," one read. The second one states, "I don't miss...let alone miss you."

Last week, Drake "interrupted" a SportsCenter broadcast to sneak in the announcement of CLB. The "surprise" was even followed with a statement from SportsCenter, further solidifying the rapper's stretch and influence into the sports world. Check out the billboards below and let us know if you're excited about Certified Lover Boy.

About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.