Top Dawg Entertainment's unveiled a slew of new singles this year, a strong indication that there'll be a surplus of new music from one of hip-hop's elite labels. This week, Ray Vaughn slid through with a high-energy banger titled, "Potential." Instead of delivering an outright showcase of his lyrical prowess, he takes on menacing production with grade-A brags from top to bottom, reflecting on his come up.
Ray Vaughn released a 3-song pack in 2021 titled, Peer Pressure, marking his debut on Top Dawg Entertainment. The short EP offered fans a glimpse at his potential, and with the release of his latest single, it could be a sign that he's preparing to drop a full length in the near future.
Check out his latest single, "Potential" below.
Quotable Lyrics
Bad bitches next to me now, I got the recipe now
They see what I'm cookin', they say I'm good lookin' but can't get a text from me now
Full court press, Patek, Patek, I might go Celine a bitch
I put on my threats direct and teach my lil' bros leadership
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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