Drake is at a point where all of his video HAVE to be events or their deemed as failures, but at the same time, he's also at a point where he can make a video of himself doing weird dance moves for 4 minutes and it WILL be an event.
That's exactly what happened with "Hotline Bling," which seems perfectly designed to be preserved as a GIF collection rather than a music video. Like clockwork, the clip was cut into small moments and memes by Twitter within minutes of it dropping.
Of course, the results were hilarious, and while it would be impossible to gather every worthwhile tweet from last night, we did our best to put together some of the most memorable. Check them out below, and watch the video here.
We also put together the best #DrakeAlwaysOnBeat memes the internet came up with. Check those out here.
https://twitter.com/_/status/656291830959476736
https://twitter.com/_/status/656281058841907200
https://twitter.com/_/status/656288327205789697
https://twitter.com/_/status/656477174615158784
https://twitter.com/_/status/656333599613014017
https://twitter.com/_/status/656449589256540160
https://twitter.com/_/status/656284105517101056
https://twitter.com/_/status/656281753074597888
https://twitter.com/_/status/656281845122887680
https://twitter.com/_/status/656279591468707840
https://twitter.com/_/status/656291174567686148
https://twitter.com/_/status/656290320758366208