Adidas To Launch NFT Collection Tomorrow: Details

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Adidas is getting into the NFT space.

With NFTs becoming all of the rage, Adidas has decided to get in on the cryptocurrency-based fad. In fact, Adidas is now teaming up with the likes of Bored Ape Yacht Club for a huge NFT collection called Into The Metaverse, and it's all going to drop this week. 

All NFT owners will have access to realworld and virtual pieces of Adidas clothing, which is certainly a concept that will confuse older consumers. The virtual accessories are for The Sandbox which is some sort of gaming experience. As for the real-world apparel, there will be a tracksuit, hoodie, and beanie. While some might be skeptical of this, it appears as though Adidas is very excited for the launch.

“As part of our ambition to celebrate ideas that are defining a new age of originality, we’ve landed at the forefront of creativity, which is the open Metaverse,” Adidas Originals VP of marketing and communications Erika Wykes-Sneyd said per Sole Collector. “It’s a natural place for Adidas Originals to enter: a wild world where possibilities are truly limitless and where anyone can express and be rewarded for their most original ideas.”

The collection is coming out tomorrow, December 17th, for a price of 0.2 ETH per NFT. For those unfamiliar with the price of Ethereum, each NFT will cost around $810 USD. If you are interested in this collection, you can cop it over here.

Adidas To Launch NFT Collection Tomorrow: Details
Image via Adidas

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About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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