Over the past two years, Drake has been heavily hyping up his new collaboration with Nike. The NOCTA sub-label gained prominence since its launch but with the debut of the latest collection, Drake's gained some help from one of his good friends, collaborators, and OVO signees, Popcaan. The dancehall artist became the star of the promotional campaign for the launch of the Hot Step.
This morning, Popcaan delivered some summery vibes to align with the sneaker launch with "Skeleton Cartier." The Fanatix's glimmering production brings out the passion in Popcaan's voice as he reflects on his status in the dancehall scene and the hurdles he's overcome in his life.
Check the latest from Popcaan below and sound off with your thoughts in the comment section.
Quotable Lyrics
G-Wagon Jeep
Tight pussy gyal pon di front seat
Gi dem hell pon di earth like Mobb Deep
Pussy dem Cyaa seh wi funds weak
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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