Beyoncé & Jay-Z Star In Stunning Tiffany's About Love Ad

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Beyoncé serenades Jay-Z with her rendition of "Moon River" in Tiffany & Co.'s new ad.

Jay-Z and Beyoncé made history when they were enlisted for Tiffany & Co's "About Love" campaign, even if it did come with a bit of backlash. The couple made the announcement in a gorgeous set of photos which included Bey dawning the historic and controversial Tiffany Yellow Diamond. Still, it was a moment that announced The Carters as the new ambassadors for Tiffany and today, they've unveiled a brand new ad that includes Bey's rendition of "Moon River."

The new "About Love" ad opens up with Jay-Z at a typewriter while watching a video of Beyoncé singing a rendition of the classic song by a piano. From there, they finally reconnect as Hov films Beyonce with a Super 8 camera and the two sip champagne.

BTS footage of their campaign also surfaced which includes Jay-Z and Beyoncé joking about getting re-engaged -- largely, because Jay wants an engagement ring. Beyonce also notes that they'll be celebrating 20 years together next year.

The videos of the couple's new ad arrive just days after The Carters and Tiffany & Co. announced the About Love scholarship program -- a collaborative effort between BeyGOOD, The Shawn Carter Foundation, and Tiffany & Co.'s philanthropic arm. A $2M scholarship will be distributed to help pay for tuition for students at five HBCU's  -- Norfolk State University in Virginia, University of Arkansas Pine Bluff, Bennett College in North Carolina, Lincoln University in Pennsylvania, and Central State University in Ohio.


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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