"NBA 2K22" Roasted For Ridiculous State Farm Brand Integration

BYAlexander Cole6.6K Views
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Ronnie 2K
Fans are starting to get fed up.

Every single year, basketball fans are given a brand new NBA 2K game and for the most part, the series has been on a steep decline to start the new decade. Last year's "NBA 2K21" had numerous issues on next-gen and when it comes to the latest effort "NBA 2K22," fans are once again scratching their heads as they can't believe the issues with the game.

From connectivity to bizarre graphics glitches, "NBA 2K22" has been roasted by fans. When it comes to the actual gameplay, there are plenty of weird little tidbits that are immersion-breaking, to say the least. For example, in MyPlayer, you can now have your created avatar rap, and as you will see below, the bars are pretty awful.

"NBA 2K22" Roasted For Ridiculous State Farm Brand Integration
Jeff Hahne/Getty Images

Perhaps the most egregious part of the game, however, is the State Farm brand integration that has your player speaking with Jake from State Farm directly. It's an incredibly cringey part of the game and as many have noted, you can even wear a State Farm polo as you make your way through your career. Needless to say, the game isn't even hiding the advertisements.

At the end of the day, brand integration is nothing new, however, fans weren't too impressed with what they saw here. With the developers promising improvements from the previous game, it looks like gamers will be left disappointed, once again.

You can see what people have to say about the game, below.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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