Kanye West Is Diving Into The Tech World With New "Donda" Trademark

BYAron A.3.3K Views
Link Copied to Clipboard!
Jonathan Leibson/Getty Images
Kanye West is diving deeper into the world of tech.

Kanye West has plenty of plans on his itinerary. While he's fresh off of the release of Donda, the rapper has also unveiled his new line with GAP as part of their decade-long partnership. However, it seems as if 'Ye is now pushing to make a formal foray into the world of tech. Per TMZ, the rapper has filed to trademark "DONDA" for the purposes of an apparent technology line. 

Brad Barket/Getty Images 

Legal documents obtained by the tabloid publication reveal that 'Ye is looking to expand his empire with the inclusion of electronics like tablets and surround sound systems. While Kanye's previously expressed his admiration for Steve Jobs, he's clearly taking a few notes from Apple's catalog with a line of smartwatches, and smart glasses with DONDA labeled onto the products. Additionally, the tapper also has plans to create earbuds and wireless headsets.

It shouldn't be that shocking seeing as how the rapper's Donda merch included a stem player that was released under the Yeezy tech brand. The stem player allowed fans to customize any song on the album by isolating certain parts, control the vocals, drums, bass and samples, add effects, and split the song's into stems.

In addition to bringing new technology devices, Kanye's apparently trying to bring e-books, newsletters, journals, magazines, and pamphlets to the Donda tech line in e-form.


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
...