BKTHERULA has quickly become a favorite of the underground thanks to some wild bangers that have shown off the full scope of her versatility. The artist is gearing up to release a new album called LOVE BLACK and to help promote it, she has dropped a brand new song with Matt Ox called "PLACEMENT."
As you will quickly realize, this is an experimental song that sees both artists playing with their flows and vocal inflections. BKTHERULA offers up some hard lyrics over the skeletal production, all while Matt Ox puts a ton of high-pitched effects on his voice. It makes for a unique contrast that has both artists shining and doing the most.
If you are new to BKTHERULA, this song is proving to be a must-listen endeavor.
Would it hard feel (Yeah)
I don't talk 'cause that's how I feel (Yeah)
Every time I'm sayin' how I feel (Ha), huh (Huh)
I'm insane with a hard pill (Heart spill)
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Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use.
Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen.
In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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