J. Cole Selects "m y . l i f e" With 21 Savage & Morray As First "Off-Season" Single

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J.Cole attends the Klutch 2019 All Star Weekend Dinner Presented by Remy Martin and hosted by Klutch Sports Group at 5Church on February 16, 2019 in Charlotte, North Carolina.
J. Cole eyes "The Off-Season" standout "m y . l i f e" for a big promotional push.

It's only been one week since J. Cole unleashed his long-awaited sixth studio album The Off-Season, and the Dreamville co-founder's latest run has been incredible to witness. As previously reported, Cole broke Spotify's one-day streaming record for 2021 with 62 million streams last Friday, and "i n t e r l u d e," the song released a week prior to The Off-Season, just debuted at number eight on the Billboard 100. Furthermore, Cole is living out his dreams as a professional basketball player in Rwanda, despite his laughable performance in his second BAL appearance.

As The Off-Season continues, J. Cole is reportedly focused on keeping his momentum going, and according to HipHop-N-More, he has already decided which song from his new album will get the single treatment.

According to HipHop-N-More, J. Cole and his team have reportedly selected "m y . l i f e," the third track on the album. "m y . l i f e" features Cole's close collaborator 21 Savage as well as blazing Fayetteville, North Carolina newcomer Morray, and since The Off-Season's release, the song has already garnered more than 8 million views on YouTube alone.

As previously reported The Off-Season is projected to move approximately 300,000 album-equivalent units to land a top-spot debut on the Billboard 200.

Stream the 21 Savage Morray-assisted "m y . l i f e" below, and if you haven't already, check out the rest of J. Cole's The Off-Season here.

[via]


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