Atlanta rapper Loui has been slowly buzzing this year. Singles like "Shake That" gained an organic momentum that's made his infectious sound spread across America. However, it's the recent string of releases that followed projects like Wass Goin and Sincere that has fans absolutely ecstatic for what he has in store. Just a few months back, he appeared on Saweetie's surprise project, Pretty Summer Playlist: Season 1 on the song, "Talkin' 'Bout."
This week, the rapper returned with a brand new single titled, "Don't Play" ft. Shordie Shordie. July Da Producer handles the smooth production while Shordie Shordie and Loui go through the motions of wanting their old thing back.
Earlier this year, Shordie Shordie teamed up with Murda Beatz for their joint project, Memory Lane.
Quotable Lyrics
Pull out my phone, go viral
I drive it, I get admires
Said what I said, I'm into you
You into fuckin' with liars
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
...
