Travis Scott Takes Over L.A. Street With Surprise Pop-Up & Screaming Fans

BYErika Marie3.2K Views
Link Copied to Clipboard!
Paul Morigi / Stringer / Getty Images
Travis Scott, I-D, Pop-up, Fairfax, Los Angeles, Cactus Jack
The rapper is promoting his Spike Jonze collaboration for "i-D" magazine.

Whenever Travis Scott plans just about anything that involves drawing a crowd, we can expect madness and mayhem to ensue. The global superstar and his Cactus Jack brand have been making consistent moves in the music and business worlds, and on Tuesday (February 23), it was all about his i-D magazine takeover. Scott covers The Utopia In Dystopia issue where the rapper is photographed and illustrated by filmmaker, artist, and musician Spike Jonze. 

Cactus Jack and i-D also partnered together on limited-edition merchandise, much like the collaboration between the rapper's brand and McDonald's. In a surprise move, Travis Scott announced that he was making his way to West Hollywood for an impromptu appearance at a "Newsstand" pop-up to help promote the issue, and to say that a major Los Angeles street became the center of fan-centered chaos is an understatement.

People stormed a Fairfax Ave newsstand to catch a glimpse of the rapper, and soon, Scott had to be escorted away from the scene—but he left with a bang. There have been plenty of videos and images of the event shared throughout social media, so check out a few below.

About The Author
Erika Marie is a seasoned journalist, editor, and ghostwriter who works predominantly in the fields of music, spirituality, mental health advocacy, and social activism. The Los Angeles editor, storyteller, and activist has been involved in the behind-the-scenes workings of the entertainment industry for nearly two decades. E.M. attempts to write stories that are compelling while remaining informative and respectful. She's an advocate of lyrical witticism & the power of the pen. Favorites: Motown, New Jack Swing, '90s R&B, Hip Hop, Indie Rock, & Punk; Funk, Soul, Harlem Renaissance Jazz greats, and artists who innovate, not simply replicate.
...