Nike Stands By Sha'Carri Richardson As Critics Call For Boycott

BY Erika Marie 5.9K Views
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Sha'Carri Richardson, Nike
The brand is facing a bit of backlash after supporting the Olympian through her recent controversy.

She recently became the fastest woman in the world after clocking a 10.86 100-meter sprint at the Olympic Trials, but Sha'Carri Richardson is suffering a setback. We previously reported on the news that the 21-year-old tested positive for marijuana, resulting in a 30-day suspension that will keep her out of the next 100-meter race. However, she is clear to compete in the Olympics after July 27.

Richardson has reportedly had a partnership with Nike since 2019, and following the controversy, the company released a one-sentence statement. "We appreciate Sha'Carri's honesty and accountability and will continue to support her through this time."

The statement was applauded by those who believe that Richardson's suspension is unfair, yet, there are people who have taken to social media to call for a boycott of the brand. This isn't the first time that Nike has faced an onslaught of detractors wanting a boycott; after Nike featured Colin Kaepernick in a campaign, people posted photos and videos that showed themselves burning their Nike gear. Some critics even helped the brand after they purchased Nike items to destroy.

While defacing property hasn't occurred this time around, the social media messages are increasing by the hour. Some of those calling for a boycott are doing so separate from Richardson, but others aren't happy with their support of the young track star. Check out a few posts below.

About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.