Migos are back in action. The ATL trio arrived with their latest body of work, Culture III -- the final installment in the trilogy -- on Friday. Fans have been more than excited to hear new music from Migos but this body of work, in particular, felt like a triumphant return after claims that they had fallen off.
The crew have been slowly unveiling new visuals off of the project since "Avalanche" last week. They swiftly followed it up with "Modern Day" and now, they've returned with the music video for "Why Not." The group maintains a similar aesthetic to both "Modern Day" and "Straightenin" with a mixture of grainy, candid shots and high-quality performance clips. This one shows Migos on the beaches of Jamaica where they're riding around on 4-wheelers. The video also includes a cameo from Popcaan who is spotted along with Takeoff and Quavo among a group of people turning up.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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