Papa Johns's John Schnatter Took 20 Months To Remove N-Word From Vocabulary

BY Erika Marie 5.1K Views
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Papa Johns, John Schnatter, N-Word, Controversy, Racist, OANN
He was recorded on a conference call back in 2018 using the slur but denies being racist.

Update: A rep for Schnatter emailed this statement from the former CEO: “In internal meetings with my team, we often discuss our top goals. This includes eliminating the false perceptions in the media about my comments on a conference call with my ad firm in May 2018 in which I expressed my complete disdain for racism, following which the firm reversed my meaning when leaking the tape to damage my company’s brand.

"On OANN, I tried to say, ‘Get rid of this n-word in (the) vocabulary and dictionary (of the news media), and everything else because it’s just not true,’ – reflecting my commitment to correct the false and malicious reporting by the news media about the conference call.

“It was proven in an investigative report by former FBI Director Louis Freeh that there was nothing racist in my words or actions on the conference call with our ad firm and that there has never been in my history. In fact, I said then, ‘I never used the word’ on that call, though the media failed to report that crucial qualifier when I was paraphrasing a third party.”

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No one expected Papa Johns to be entangled in a racism controversy, but that's exactly what happened in 2018. In May of that year, a conference call involving then-CEO John Schnatter, the man from those memorable commercials, became the talk of the town after it was alleged and he used the n-word. There were several excuses Schnatter gave at the time as to why he used the racial slur, but in the end, he stepped down from his position after alleged urging from the board of directors. Schnatter recently sat down for an interview with the far-right, pro-Trump-supporting One America News Network where he revisited his controversy, only he made more statements that added fuel to the fire.

Rob Kim / Stringer / Getty Images

Schnatter said that when he saw his name being "smeared" in headlines, he was in a "state of shock." He added, "I couldn't understand it. I mean, you have a public board who paints its chairman—complicit, passive or active—they paint the founder as a racist. They know he's not a racist. It's just unbelievable. I used to lay in bed just going, 'How did they do this?'"

He said that there have been "three goals" for the "last 20 months," and one of them surprised the public. "To get rid of this n-word in my vocabulary and dictionary and everything else because it's just not true [and] figure out how they did this and get on with my life." Schnatter wants the board to come forward to admit that they jumped to conclusions and didn't offer a proper investigation into the conference call incident before asking him to step down.

Schnatter previously maintained that he was repeating what someone else said and that his comments were taken out of context. During the call in question, Schnatter was asked how he would distance himself from racists online after calling out the NFL during the kneeling controversy. Schnatter reportedly stated that “Colonel Sanders called blacks n*ggers," but the KFC founder never received backlash, so he wasn't concerned. In December 2020, his lawyer reportedly launched an investigation into the 2018 incident to prove that Schnatter didn't use the term to degrade anyone. Check out the clip of his interview below.

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About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.