Kendrick Lamar's pgLang Collaborates With Calvin Klein

BYAron A.3.2K Views
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Kendrick Lamar & Dave Free's pGLang team up with Calvin Klein for a new campaign that features Brent Faiyaz and Baby Keem.

We're waiting on a new album from Kendrick Lamar who's remained over the past few years. There have been rumblings on what we could expect next but nothing has been cemented yet. However, it's coming. We know this because of a recent tweet from Ab-Soul as well as the festival bookings that initially built anticipation for Kendrick's next album.

However, the rapper and Dave Free's pGLang are also beginning to make some major moves in the near future, starting with a collaboration with Calvin Klein. On pGLang's Instagram page, they unveiled the "pGLang for Calvin Klein" campaign. The collab with CK will include a series of videos from artists such as Baby Keem, Ryan Destiny Brent Faiyaz, Amber Wagner, Keith Powers, Travis Bennett, and Exavier that will all be directed by Dave Free. 

A second post was shared teasing the series. Tomorrow, they will begin unveiling videos for the series, beginning with Mecca Allah. The Dave Free-directed teaser offers a glimpse into the aesthetic and sound that we'll be getting from pGLang and Calvin Klein's new collab. 

Kendrick Lamar and Dave Free launched pGLang last year, a media company that's geared towards creatives. "Our community speaks different language," a statement on the website read upon its launch. "Our community speaks music, film, television, art, books, and podcasts -- because sometimes we have to use different languages to get the point of our stories across."


About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years. Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021. Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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