Akademiks Claims Jay-Z Uses "Black-Owned" As A "Bait & Switch" Business Move

BY Erika Marie 75.3K Views
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Akademiks, Jay-Z, Jack Dorsey, Square, Tidal
The blogger praised Jay as a businessman but disagreed with how Hov allegedly acquires Black consumers before selling off companies to White people.

Any time Jay-Z makes a business move, the Rap mogul's intentions are called into question. It happened when he announced he would be purchasing Tidal, it occurred when he announced his partnership with the NFL, and new conversations are being had now that it has been shared that Jay and Jack Dorsey have worked out a monumental deal for Square, Inc. to acquire the majority stake in Tidal—a handshake that reportedly made Jay-Z nearly $300 million richer. However, Akademiks has a bone to pick with Jay-Z as the blogger calls him out for allegedly playing both sides of the field.

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After praising Jay as a "great businessman," Akademiks had a few criticisms for the Roc Nation mogul. "Jay-Z bought a company, he said it was for Black creators. He said people shouldn't support Apple and Spotify because they're White-owned and he wanted to have something for the culture, for the artists, by the artists, and he wanted to keep it Black-owned and he wanted to do it that way. He did many B-Side concerts and sh*t like that talking about Black excellence, Black power, you should support him because he owned a Black business even though we found out later when they went to Sweden at Tidal headquarters, pretty much not one of the employees or the higher executive people at Tidal were Black."

Akademiks noted that Jay made a Tidal deal with Sprint where he reportedly walked away hundreds of millions, and now the remainder of his shares now belong to Square. "The Black-owned Tidal is now owned by Jack Dorsey, the White man." He accused Jay-Z of being a "bait and switch" businessman, adding, "That's the only thing I don't like about the way he does things."

"He's not doing it for Black people, he's doing it for his own selfish means," Akademiks stated. Swipe below to check out more of Akademiks analyzing Jay-Z's moves and let us know if you agree or disagree with his take.

About The Author
Since 2019, Erika Marie has worked as a journalist for HotNewHipHop, covering music, film, television, art, fashion, politics, and all things regarding entertainment. With 20 years in the industry under her belt, Erika Marie moved from a writer on the graveyard shift at HNHH to becoming a Features Editor, highlighting long-form content and interviews with some of Hip Hop’s biggest stars. She has had the pleasure of sitting down with artists and personalities like DJ Jazzy Jeff, Salt ’N Pepa, Nick Cannon, Rah Digga, Rakim, Rapsody, Ari Lennox, Jacquees, Roxanne Shante, Yo-Yo, Sean Paul, Raven Symoné, Queen Naija, Ryan Destiny, DreamDoll, DaniLeigh, Sean Kingston, Reginae Carter, Jason Lee, Kamaiyah, Rome Flynn, Zonnique, Fantasia, and Just Blaze—just to name a few. In addition to one-on-one chats with influential public figures, Erika Marie also covers content connected to the culture. She’s attended and covered the BET Awards as well as private listening parties, the Rolling Loud festival, and other events that emphasize established and rising talents. Detroit-born and Long Beach (CA)-raised, Erika Marie has eclectic music taste that often helps direct the interests she focuses on here at HNHH. She finds it necessary to report on cultural conversations with respect and honor those on the mic and the hardworking teams that help get them there. Moreover, as an advocate for women, Erika Marie pays particular attention to the impact of femcees. She sits down with rising rappers for HNHH—like Big Jade, Kali, Rubi Rose, Armani Caesar, Amy Luciani, and Omerettà—to gain their perspectives on a fast-paced industry.