Jordan Brand Teases Collab With Billie Eilish

BYAlexander Cole3.3K Views
Link Copied to Clipboard!
Gareth Cattermole/Getty Images for Disney
Billie Eilish
Jordan Brand has been working hard to tap into new consumer bases.

Over the past few years, Jordan Brand has made a real effort to bring out more sneaker silhouettes and colorways for women. While men make up a large chunk of the sneakerhead consumer base, there is no denying there is a large female presence, which means it only makes sense that Jumpman does something to take advantage. Recently, they have collaborated with some dope female artists, including Aleali May on silhouettes such as the Air Jordan 1 and 6.

According to Complex Sneakers, it seems as though Jordan Brand is looking to add to their list of female collaborators, with pop sensation Billie Eilish. Eilish is known for her unique fashion sense and is an avid fan of Air Jordan's.

"You see us doing things with folks like Aleali May, you see us, gonna be doing some things with folks like Billie Eilish," Jordan Brand VP Gentry Humphrey said. "All of their insights will provide us with an opportunity to create a definitive point of view that represents the female consumer."

For now, there are no exact details surrounding this potential collab, although it's clear that it could be on the way sooner rather than later.

Let us know what you'd like to see from this collab, in the comments below.


About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use. Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen. In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
...