Jordan Brand Teases Collab With Billie Eilish

BYAlexander Cole3.4K Views
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Billie Eilish
Jordan Brand has been working hard to tap into new consumer bases.

Over the past few years, Jordan Brand has made a real effort to bring out more sneaker silhouettes and colorways for women. While men make up a large chunk of the sneakerhead consumer base, there is no denying there is a large female presence, which means it only makes sense that Jumpman does something to take advantage. Recently, they have collaborated with some dope female artists, including Aleali May on silhouettes such as the Air Jordan 1 and 6.

According to Complex Sneakers, it seems as though Jordan Brand is looking to add to their list of female collaborators, with pop sensation Billie Eilish. Eilish is known for her unique fashion sense and is an avid fan of Air Jordan's.

"You see us doing things with folks like Aleali May, you see us, gonna be doing some things with folks like Billie Eilish," Jordan Brand VP Gentry Humphrey said. "All of their insights will provide us with an opportunity to create a definitive point of view that represents the female consumer."

For now, there are no exact details surrounding this potential collab, although it's clear that it could be on the way sooner rather than later.

Let us know what you'd like to see from this collab, in the comments below.


About The Author
Alexander Cole is the current Managing Editor of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. During this time, he has shown an expertise in Air Jordans, Yeezys, and all things that have to do with Nike. His favorite kicks are the Air Jordan 1 High OG, the Air Jordan 4, the Air Jordan 6, and the Adidas Yeezy Boost 350 V2 in the "Beluga 2.0" colorway. Although his collection might not be the biggest, he is always looking to add new styles to it. When it comes to sports, Alex has a particular interest in the NBA and the NFL. His favorite teams are anywhere LeBron goes, and the Kansas City Chiefs. As a Montrealer, the Montreal Canadiens hold a special place in his heart, even if they haven't won the Stanley Cup in his lifetime. Alex also works for the Concordia Stingers, where he provides play-by-play and color commentary for the football, hockey, and basketball teams His favorite hip-hop artists are Kendrick Lamar, Playboi Carti, Travis Scott, and Lil Uzi Vert.
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