All the way back in June, August Alsina came through with his project The Product III: stateofEMERGEncy which had a whopping 27 songs, including the single "Pretty" which was a lovely song that immediately grabbed people's attention. On Thursday, Alsina decided to drop the music video for the track and the entire production was directed by the likes of Megan Gomez. As you will immediately find out, the video has an inspiring message as it shows visuals of women who have been through extremely tough times but always strive to persevere, no matter what.
This message fits the lyrics quite perfectly as Alsina sings "Lord knows, only the Lord knows, how you’ve been through so much but you keep it so cold, and you hold it all inside, you don’t let a thing go, I know that you seen it all but you still never told." There is a lot of emotion to be felt here and overall, the artistic choices come together beautifully.
You can check out the entire video, above.
About The Author
Alexander Cole is the current editor-in-chief of HotNewHipHop. He started at HotNewHipHop back in 2018 where he began as a Sports and Sneakers writer. It was here where he began to hone his craft, putting his journalism degree from Concordia University in Montreal, Quebec, to good use.
Since that time, he has documented some of the biggest stories in the hip-hop world. From the Kendrick Lamar and Drake beef to the disturbing allegations against Diddy, Alex has helped HotNewHipHop navigate large-scale stories as they happen.
In 2021, he went to the Bahamas for the Big 3's Championship Game. It was here where he got to interview legendary figures like Ice Cube, Clyde Drexler, and Stephen Jackson. He has also interviewed other superstar athletes such as Antonio Brown, Damian Lillard, and Paul Pierce. This is in addition to conversations with social media provocateurs like Jake Paul, and younger respected artists like Kaycyy, Lil Tecca, and Jeleel!
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