Multi-talented Memphis rapper Clay "Krucial" has gone from behind the boards to the forefront of his music career over the past few years. Though it's been nearly two years since the release of his last project, he proves that all good things do take time with his latest offering, If We Must Die. The rapper's latest body of work is an eleven-song effort with appearances from artists like Trippie Redd, BlocBoy JB, Tay Keith, and others.
The Memphis native's beginning in music began at a young age when he learned how to play instruments but overtime, he mastered the technical side of being in the studio. His work as an engineer earned him credits alongside artists like NBA Youngbot, Yo Gotti, and more.
Check his new project below.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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