SAFE set the internet ablaze with the moody single, "Feel," a record that certainly captured the aura of Toronto during a time when Drake and The Weeknd were in the midst of being most dominant forces in the music industry. SAFE has continued to keep his foot on the pedal with each release but in the past few months, he's offered short records to hold fans over. Earlier this month, he released "TTG," and continued to drop a few loosies on the way.
Today, he slid through with his latest single, "Rumors." The rapper's silky R&B vocals reflects on the reality of the Toronto streets as well as the recent success and riches.
Check out the latest single from Toronto's SAFE below and sound off with your thoughts in the comments.
Quotable Lyrics
I don't feed to the rumors they makin'
Can't sleep, too much money in the safe
OT, make some lifestyle changes
All I needed was a break
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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