Releasing an album in the middle of a pandemic is finicky business. On one hand, people are stuck inside with nothing to do but stream new content, whether it's music or movies. On the other, it's hard to make a buck when you can't even hit the road to tour on new music. With live shows out of the picture, many rappers had to get creative. Deante' Hitchcock, for example, brought it back to when live albums were a thing.
Deante' Hitchcock's major-label debut BETTER was one of the better projects to emerge in 2020 but unfortunately, the rapper wasn't able to see its impact first-hand across the globe. The release concert for BETTER was done virtually with a live performance which the singer has now compiled into a new project. Not only does it include some highlights off of his major-label debut but Hitchcock made sure to offer live renditions of some of the fan faves from his previous projects.
About The Author
Aron A. is a features editor for HotNewHipHop. Beginning his tenure at HotNewHipHop in July 2017, he has comprehensively documented the biggest stories in the culture over the past few years.
Throughout his time, Aron’s helped introduce a number of buzzing up-and-coming artists to our audience, identifying regional trends and highlighting hip-hop from across the globe. As a Canadian-based music journalist, he has also made a concerted effort to put spotlights on artists hailing from North of the border as part of Rise & Grind, the weekly interview series that he created and launched in 2021.
Aron also broke a number of stories through his extensive interviews with beloved figures in the culture. These include industry vets (Quality Control co-founder Kevin "Coach K" Lee, Wayno Clark), definitive producers (DJ Paul, Hit-Boy, Zaytoven), cultural disruptors (Soulja Boy), lyrical heavyweights (Pusha T, Styles P, Danny Brown), cultural pioneers (Dapper Dan, Big Daddy Kane), and the next generation of stars (Lil Durk, Latto, Fivio Foreign, Denzel Curry). Aron also penned cover stories with the likes of Rick Ross, Central Cee, Moneybagg Yo, Vince Staples, and Bobby Shmurda.
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